ࡱ> jiI4( /0(  0;[0 0 000$([\{b00 000000000  0=] 0 0 0000 2 3 !A0C0E0G0I0c00000000000000000!%),.:;?]}acdeghijklmnop0DTimes0hbo4@b@bLb0pbpb 0DVerdanahbo4@b@bLb0pbpb 0" DTimes New Roman@b@bLb0pbpb 00DWingdingsRoman@b@bLb0pbpb 0 @  @@``   @n?" dd@  @@`` ld`Wh "      # l1? 6@8%& g4/d/d|b 0tbpppp@ <4!d!d@@b<4BdBd@@bg4IdId|b 0tbp@ pp:2___PPT9/ 0? %*_World Organization of Webmasters Community, Education, and Certification for Web Professionals(`"=  `& Bill Cullifer WOW Education Director '& 'Presentation Overview   WOW s Beginnings WOW CPW Initiative WOW Education Alliance WOW Chapter Benefits WOW s Future,NNeed in Marketplace  There is a huge increase in demand for qualified Webmasters with the number of Websites projected to grow from about 5 million today to about 25 million by the year 2002. Webmasters with business, technical, design, and project management skills are, and will continue to be, the most in demand and will receive the highest compensation. Bill Cullifer, WOW Executive Director <T'T!&!  { $Our Beginnings: WOW Webmaster Summit %lJanuary 1998 Representatives from: Microsoft, Adobe, Oracle, UC Berkeley, Stevens Inst. of Technology, Merrimack College, WWW Conference Committee, and WOW. Synthesized definitions of webmaster job title Recognized need to set standards for skill sets necessary for webmasters Developed training and certification guidelines for use by educators in the marketplaceB ZZZ  mWhat is a Webmaster? General Contractor Practitioner of Internet, Intranet, and Extranet communications One person interfacing with Net-based communication, back-end technology, and business management  P<Other Web Titles AWeb Developer Web Administrator Web Designer E-Commerce Managment 8 >0Why Certification? Membership request Businesses want certification Standards to assess candidates Allows for standardization of payment scale Good for current professionals Necessary for aspiring webmasters B1KAZ1KB F81Current Certification Initiatives Vendor Specific 26Microsoft w/ MCSE Novell Sun Netscape Adobe Macromedia 7G7/WOW Certified Professional Webmaster Initiative 0Third-party vendor neutral certification Based on needs of the marketplace Alliances with higher education institutions Published training curriculum Certification examsZ A2Grants Awarded to WOW  US. DOE 1.6 million LAAP Grant Partners include: University of Washington (UW), Public Broadcasting System (PBS), Prentice Hall, and WOW California Chancellor s Office - 100k for development of CPW ( 5*Overview of CPW Courses dDesigned around student-created projects integrating key concepts Content scaffolds and builds on knowledge learned in previous lessons Current web practices and accepted standards are emphasized Curriculum is designed for traditional, online, and hybrid (a combination of traditional and online) delivery methods, utilizing the strengths of each methodeZe e6+Eight CPW Courses - 280 hours 2  #$ 1. Web Design/HTML 1 (60 hours) This course introduces students to the foundations of Web design (information design, site content, site structure, and page design) as well as basic through intermediate HTML (including many basic tags, as well as hyperlinks, lists, and basic tables and frames). 2. Graphics for the Web (20 hours) This course begins with a color overview, then delves into Web graphics file formats and the use of graphical text, buttons, backgrounds, and image maps. Students explore issues around the use of graphics on the Web (file size, accessibility, graphic optimization, resolution) and use a graphics software program to produce appropriate graphics for their projects.  Z B3WOW CPW 73. Web Design/HTML 2 (50 hours) The second Web design course continues with advanced HTML code, including more complex tables and frames, style sheets, and forms. Students will also be introduced to XHTML, XML, and JavaScript. Legal, copyright and contract issues will also be explored. 4. Multimedia for the Web (20 hours) Multimedia for the Web introduces students to audio and video for the Web, as well as plug-ins and helper applications, Flash, Shockwave, and multimedia hardware. Students will integrate various multimedia elements into their own projects. 88 8C4WOW CPW v5. Web Project Management (30 hours) In this course, students will identify the life cycle of a project, discuss issues surrounding project team dynamics, learn about the creative and technical development processes, and apply launch and post-launch activities to their own projects. In addition, students will learn the basics of bidding a project, establishing contracts, and writing project specifications. 6. Web Servers (40 hours) In the Web Server course, students will focus on the basics of Web servers, including the most popular server software. Server configuration and server-side programming will also be addressed. ww wD5WOW CPW 7. Web Marketing & E-Commerce (40 hours) Students will learn the steps to developing and integrating Internet communication strategies. They will start with marketing basics and learn to plan and target a marketing effort. 8. Web Security (20 hours) In this course, various issues surrounding Web security will be addressed, including server security, CGI security, Web/client security, and intrusion detection and recovery.  J;WOW Education Alliance:0 . K-12 Initiative Higher Education Initiative// / &WOW Education Alliance K-12 Initiative 'K-12 Curriculum Web Introduction - 10 day unit Middle School - one semester for grades 6-8 Web Apprentice Academy - four semesters of academic course work Mentoring Program6 Higher Education Initiative$ ,Specifically for institutions teaching or developing Webmaster Programs Connections with industry, practicing professionals, and educators Evaluation and support of CPW Curriculum Partner Programs - University of Washington over 100 junior colleges and training organizations League For Innovation >cc -WOW/Prentice Hall Partnership  Publishes Study Guides Interactive Workbook Format - Self-study Instructor Materials Curriculum Course Guides Companion Web site/Test Banks*V7V7 WOW Chapter Benefits Independent groups supported by an international infrastructure Promote education programs through collaborative efforts with WOW Social and professional networking - 15,000 worldwide members Majority of Chapter dues remain locally Discounts Employment Services Z E6,Summary of WOW s Roles Provide educational institutions with guidelines around which to develop curricula. Provide students with an organized way to master technical skills, content development proficiency, and personal workplace ability. Provide employers with a standard of achievement to assess Webmaster candidates. Opportunity for like-minded individuals to network & share information and experience. &Z+V  WOW s FutureContinue to research industry needs for webmaster skill sets Provide further educational opportunities Advance partnerships among industry and educational leaders Increase member participation  H9Questions and Answers Copies of presentation or information about WOW www.joinwow.org/edu Bill@joinwow.org Office 916  608-1597 j/";=IKPb  ` f3f3` ff̙` ___` ff` 3ff3f>?" dd@(?lPd@  Z l<@ d`"  n?" dd@   @@``PR    @ ` ` p>> 91 (    Ttgֳgֳ ?P  V Click to edit Master title style! !"   TԔgֳgֳ ?``  c* " "  Tԑgֳgֳ ?`   e*  " "  Tgֳgֳ ?`   e*  " "&  0   RClick to edit Master text styles Second level Third level Fourth level Fifth level!     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